Senior Product Marketing Manager
Core
Lead product marketing strategy and go-to-market execution for Visa Direct's priority innovation initiatives, shaping propositions for global money movement solutions.
Role type
Senior B2B Product Marketing Manager
Builds
Emerging payment capabilities and global money movement solutions for businesses, governments, and consumers
Domain
Fintech / Payments / Financial Services
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market planning, product positioning, market insight analysis, cross-functional influence, strategic prioritization, ambiguity management
Preferred skills
Payments/fintech domain expertise, knowledge of stablecoins/digital assets, experience with new product lifecycle management, global matrix organization experience
Technologies
Microsoft Copilot
Responsibilities
Define product marketing direction from early market definition through launch and adoption; Shape differentiated product propositions and messaging; Influence product decisions with market and customer insights; Set go-to-market approach and activation requirements; Mobilize cross-functional teams to align priorities; Drive work forward in ambiguous environments without established playbooks
Seniority
Senior, hands-on IC
