Director, Content, Creator & Social
Core
Define and lead Visa's content strategy, creator partnerships, and AI-enabled content innovation across Latin America and Caribbean to drive cultural relevance and brand engagement.
Role type
Director, Content & Social (Strategy & Operations)
Builds
Scalable content ecosystems, creator partnership models, and distribution strategies for Visa in LAC.
Domain
Payments technology, Social Media Marketing, Content Strategy, Latin America & Caribbean
Deliverable
product features
Required skills
Content strategy, Creator/influencer management, AI content tools, Cross-functional leadership, Data analytics, Strategic planning
Preferred skills
Advanced degree (MBA/Masters), Deep expertise in social media algorithms, Experience scaling content operations, Creative direction, Matrix organization experience
Technologies
AI-enabled content creation tools, Social media platforms
Responsibilities
Define content strategy and frameworks for LAC markets, Build and manage creator ecosystems and partnership models, Lead adoption of AI tools for content production, Develop integrated distribution strategies across paid/owned channels, Establish performance measurement frameworks with clear KPIs, Partner with Creative Studio and market teams for local adaptation
Seniority
Director, strategic leadership with hands-on execution