Manager, Marketing Strategy Advisory
Core
Regional subject matter expert for MarTech-enabled Marketing Services, translating local market needs into scalable marketing automation and AI-enabled solutions for clients.
Role type
Senior IC Marketing Strategy & MarTech Specialist
Builds
Scalable marketing automation solutions, AI-enabled engagement programs, and client implementation readiness for Visa's Marketing Services.
Domain
Financial Services / Payments / Marketing Technology
Deliverable
product features
Required skills
Marketing automation platforms, CRM systems, customer data platforms, data-driven marketing strategies, solution design, client discovery, implementation planning, privacy and compliance frameworks, cross-functional collaboration
Preferred skills
Financial services marketing experience, AI-enabled marketing capabilities, advanced data analytics, stakeholder management
Technologies
VM360, marketing automation tools, CRM, customer engagement systems
Responsibilities
Support client discovery and solutioning conversations, translate technical requirements into business use cases, develop repeatable tools and sales enablement materials, assess client readiness for MarTech delivery, partner with global and local teams to ensure solution feasibility and compliance, monitor emerging MarTech and AI developments
Seniority
Senior, hands-on IC