Marketing Data Platform Specialist
Core
Design, build, and maintain scalable data pipelines and governance for Visa Marketing 360, a global marketing automation and personalization platform, enabling campaign execution, personalization, and measurement.
Role type
Senior IC data engineering and data management specialist
Builds
Scalable data pipelines, data models, and performance dashboards for Visa Marketing 360
Domain
Payments technology / Marketing Data Platform
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data engineering, data management, data modeling, data governance, data quality management, SQL, dashboarding and visualization, data ingestion, data cleansing and transformation, stakeholder coordination
Preferred skills
Experience with cloud data platforms and big data ecosystems, experience integrating internal, external, and client-provided datasets, experience with predictive models and segmentation, experience with A/B testing analysis
Technologies
Tableau, Power BI, Looker, cloud data platforms, data warehouses, big data ecosystems
Responsibilities
Design and maintain scalable data pipelines for batch, near-real-time, and real-time data availability; lead client data ingestion enablement and validation; perform data cleansing, transformation, and enrichment; design and maintain flexible data models; build and maintain campaign performance dashboards; analyze campaign and customer engagement data to identify trends and opportunities; leverage automation and AI-enabled workflows to improve data preparation and quality monitoring
Seniority
Senior, hands-on IC
