Manager, Senior Designer Lifecycle
Core
Senior Designer bridging brand storytelling with performance-focused design for CRM and lifecycle programs to drive conversion and build long-term brand equity.
Role type
Senior Designer (Lifecycle & Performance)
Builds
Conversion-focused creative assets, templates, and design systems for CRM, lifecycle, paid media, and campaigns.
Domain
Payments technology, global marketing, brand strategy
Deliverable
product features
Required skills
Lifecycle and direct response design, brand storytelling, design systems architecture, cross-functional collaboration, project management, stakeholder presentation, AI tool integration, email design and HTML templating, Adobe Creative Suite, Figma, PowerPoint
Preferred skills
Experience with large or regulated brands, HTML proficiency
Technologies
Figma, Adobe Creative Suite, HTML, AI-powered design tools
Responsibilities
Deliver creative balancing brand storytelling and growth performance across CRM, lifecycle, paid media, and campaigns; Create conversion-focused assets aligned with brand standards; Collaborate with program managers, strategists, and copywriters to translate insights into impactful creative; Experiment with new formats, storytelling techniques, and AI-enabled workflows; Evolve templates, design systems, and workflows to improve efficiency and protect brand consistency.
Seniority
Senior, hands-on IC with strategic influence
