Product Marketing Specialist
Core
Support the growth of the Kanghui Trauma portfolio across International Markets by driving product launches, market expansion, and commercialization.
Role type
Product Marketing Specialist (Medical Devices)
Builds
Marketing strategies, product positioning, sales enablement tools, and market adoption plans for trauma medical devices.
Domain
Healthcare / Medical Devices / Trauma
Deliverable
product features
Required skills
Medical device marketing, market development, product launch planning, competitive intelligence, cross-functional collaboration, pricing strategy, demand forecasting, regulatory compliance
Preferred skills
Orthopedics/Trauma segment experience, distributor and KOL network management, clinical understanding of trauma procedures, multi-project management
Technologies
None stated
Responsibilities
Develop and execute marketing strategies for the Kanghui Trauma portfolio; support product launch planning and commercialization; collect customer insights and competitive intelligence; develop product positioning and customer messaging; support pricing strategy and portfolio optimization; create sales enablement tools; build relationships with customers, distributors, and KOLs; plan marketing events and educational activities; partner with regional teams on growth initiatives; support demand planning and business reviews; ensure compliance with business conduct standards.
Seniority
Mid-level, hands-on IC
