Associate Manager, Performance & Insights
Core
Develop strategic plans and partnership solutions for sports and entertainment clients by analyzing market trends, sponsorship performance, and consumer insights.
Role type
Associate Manager, Performance & Insights
Builds
Strategic plans, market landscape reports, partnership point of view reports, client presentations, and sponsorship valuation models.
Domain
Sports, entertainment, and lifestyle marketing
Deliverable
dashboards & analysis
Required skills
Analytical thinking, data synthesis, strategic planning, sponsorship performance analysis, consumer insight extraction, project management, presentation creation, survey design, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Knowledge of syndicated research tools (e.g., Scarborough, GWI), proprietary sponsorship valuation models
Responsibilities
Research and synthesize information to develop influential storylines and presentations; Monitor and analyze sponsorship and market trends; Leverage tools to capture and value brand exposure; Analyze sponsorship performance across channels; Script and field custom research surveys; Support project management and client deliverables.
Seniority
Junior, hands-on IC
