Manager, Social Media Strategy & Content
Core
Lead the evolution of Ocean Spray's organic social ecosystem to elevate brand, drive cultural relevance, and establish social as a critical consumer experience component.
Role type
Manager, Social Media Strategy & Content
Builds
Organic social content strategies, content frameworks, and a scalable social operating model for a consumer cooperative.
Domain
Consumer Packaged Goods (CPG), Food & Beverage, Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content strategy, brand storytelling, audience engagement, creator partnerships, agency management, cross-functional stakeholder management, performance analytics, team leadership, content ecosystem development
Preferred skills
CPG/food and beverage industry experience, social media team structure optimization, influencer marketing, community management
Technologies
Social platforms, content tools, AI-enabled solutions
Responsibilities
Develop forward-looking social media vision and content strategy; define content frameworks and editorial approaches; design future-state social operating model and mentor team; oversee agency relationships and external partners; evaluate and integrate new social platforms and technologies; define KPIs and translate insights into strategic decisions
Seniority
Manager, strategic leadership with hands-on content expertise
