Principal Product Manager, Marketing Technology Platform
Core
Own product strategy and capability roadmaps for enterprise marketing technology platforms enabling customer engagement, personalization, and campaign orchestration at scale.
Role type
Principal Product Manager (Enterprise MarTech Platform)
Builds
Reusable platform capabilities for marketing, product, sales, and customer engagement teams
Domain
Media & Technology / Enterprise Marketing Technology (MarTech)
Required skills
Enterprise MarTech platform strategy, capability roadmap sequencing, stakeholder tradeoff management, engineering partnership, platform modernization, AI-enabled product evaluation, executive communication, complex enterprise governance
Preferred skills
Adobe Experience Platform, Salesforce Marketing Cloud, Braze, CDP, identity resolution, next-best-action decisioning, high-volume consumer/telecom/media environments, AI tools fluency
Technologies
Adobe Experience Platform, Adobe Journey Optimizer, Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Pega Customer Decision Hub, Twilio Segment, mParticle, Tealium, Oracle Eloqua
Responsibilities
Own product strategy and capability roadmaps for enterprise MarTech and customer engagement platforms; Translate business goals and regulatory requirements into reusable platform capabilities; Break down broad business priorities into capability areas, roadmap themes, and delivery-ready backlog; Sequence capabilities across near-term delivery and longer-term platform evolution; Prioritize competing stakeholder needs across business, operations, and technology partners; Partner with engineering, architecture, data, privacy, and security teams to shape scalable solutions; Identify capability gaps, platform duplication, and opportunities to simplify the ecosystem; Define success metrics connecting platform decisions to measurable business outcomes; Lead roadmap governance and executive-level communication; Evaluate AI-enabled opportunities in marketing workflows with appropriate governance