Principal Product Manager, Marketing Technology Platform
Core
Own product strategy and capability roadmaps for enterprise marketing technology platforms enabling customer engagement, personalization, and campaign orchestration at scale.
Role type
Principal Product Manager (Enterprise MarTech Platform)
Builds
Reusable platform capabilities for marketing, product, sales, and customer engagement teams
Domain
Media & Technology / Enterprise Marketing Technology
Deliverable
production ML models | product features
Required skills
Enterprise MarTech platform strategy, capability roadmap sequencing, stakeholder tradeoff analysis, engineering partnership, platform modernization, AI-enabled product evaluation, privacy and data governance, executive communication
Preferred skills
Experience with Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Twilio Segment, CDP, identity resolution, next-best-action decisioning, high-volume consumer/telecom/media environments
Technologies
Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Twilio Segment, Pega Customer Decision Hub, Tealium, Oracle Eloqua
Responsibilities
Own product strategy and capability roadmaps for enterprise MarTech platforms; Translate business goals and regulatory requirements into reusable platform capabilities; Sequence capabilities across near-term delivery and long-term evolution; Prioritize competing stakeholder needs across business, operations, and technology; Partner with engineering, data, privacy, and security teams to shape scalable solutions; Define success metrics connecting platform decisions to measurable outcomes; Lead roadmap governance and executive-level communication; Evaluate AI-enabled opportunities in marketing workflows with appropriate governance
Seniority
Principal, strategy & mentorship
