Director of Engineering Consumer Experience - Web & Mobile
Core
Lead the technology organization for delivering exceptional digital experiences across Web and Mobile platforms for PUMA's Direct-to-Consumer business, setting engineering direction, standards, and quality bar.
Role type
Director of Engineering (Platform/Consumer Experience)
Builds
Shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure for consumer-facing products.
Domain
Fashion/Retail DTC Commerce, Front-end Engineering, AI/ML Integration
Deliverable
production ML models | product features | infrastructure
Required skills
Multi-year technology vision & strategy, ReactJS/TypeScript/GraphQL architecture, Salesforce Commerce Cloud & headless CMS (Sanity), Mobile engineering (React Native/iOS/Android), AI/LLM integration in production, Cross-functional platform governance, Web performance optimization (Core Web Vitals/WCAG), Team & vendor leadership.
Preferred skills
Composable commerce architectures, API Gateway (APIGEE), CI/CD & A/B testing frameworks, Fashion/Retail industry background.
Technologies
ReactJS, TypeScript, Next.js, GraphQL, Salesforce Commerce Cloud, Sanity, React Native, iOS, Android, APIGEE, LLMs
Responsibilities
Define multi-year technology vision and roadmap; Establish and enforce engineering standards, design systems, and accessibility guidelines; Lead a lean team of senior engineers and manage delivery partners; Partner with UX/Product to translate insights into technically excellent experiences; Champion AI-native engineering paradigms and performance optimization.
Seniority
Director, Enterprise Leadership