Senior Event & Brand Activation Manager (m/w/d) – DACH
Core
Develop and execute event and brand activation strategies for the DACH region, creating memorable B2C and B2B experiences that strengthen the brand's premium positioning.
Role type
Senior Event & Brand Activation Manager
Builds
Innovative event concepts, brand activation campaigns, and premium partnerships
Domain
Marketing, Event Management, Brand Strategy
Deliverable
product features
Required skills
Strategic event concept development, B2C and B2B event planning and execution, brand activation campaign management, premium partnership and ambassador network development, project management for complex cross-functional initiatives, data-driven performance measurement using KPIs, budget management
Preferred skills
Experience in premium or luxury market environments, collaboration with content creators, ability to translate live experiences into cross-channel marketing communication
Technologies
None stated
Responsibilities
Develop event and brand activation strategies for the DACH region, plan and realize innovative B2C and B2B events, manage complex projects and coordinate with internal teams and external agencies, measure event success via KPIs and brand tracking, manage project budgets and create management decision templates
Seniority
Senior, hands-on IC