Brand & Customer Manager Field (m/w/d) Hematology
Core
Field-based Brand & Customer Manager supporting strategic and operational brand work for oncology products and indications, focusing on Scientific Leaders and networks.
Role type
Senior Brand & Customer Manager (Field)
Builds
Omnichannel customer engagement strategies and campaigns for oncology products
Domain
Pharmaceutical / Oncology
Deliverable
product features
Required skills
Brand Strategy, Market Research, Customer Relationship Building, Data Analysis, Digital Marketing, Oncology Marketing, Campaign Management, Stakeholder Engagement
Preferred skills
Experience in Specialty Care, Behavioral Shift Analysis, Cross-functional Team Collaboration
Technologies
L3next framework
Responsibilities
Develop and implement omnichannel customer engagement strategies; Conduct market, customer, and network analyses; Coordinate expert panels and scientific exchange formats; Plan and execute regional training events; Ensure consistent brand messaging across Medical, Sales, and Market Access functions.
Seniority
Senior, hands-on IC