Therapy Area Specialist
Core
In-field marketing specialist supporting oncology therapy area strategy and execution through deep disease/brand knowledge and customer engagement.
Role type
Senior IC marketing specialist (oncology)
Builds
Promotional materials, educational content, and market shaping initiatives for oncology products
Domain
Healthcare / Oncology
Deliverable
product features
Required skills
Disease knowledge, Brand strategy, Customer engagement, Stakeholder mapping, Medical education, Cross-functional collaboration, Training & mentoring, Strategic planning
Preferred skills
None stated
Technologies
None stated
Responsibilities
Engage with oncology customers (physicians, pharmacists, nurses) to discuss disease, treatment, and brand information; Facilitate speaker programs and peer-to-peer clinical experience sharing; Collaborate with sales teams to address customer information needs; Document customer insights and contribute to brand strategy development; Create content for conferences and speaker programs; Support marketing tactic planning and event execution; Provide internal training on disease and treatment topics; Contribute to account plan development.
Seniority
Mid-level, hands-on IC
