Specialist I Personalization
Core
Create and manage personalized web experiences, customer segments, and campaign activities for Academy.com to match shopper needs.
Role type
Specialist I Personalization (Web Content & Experience)
Builds
Digital experiences, content updates, and campaign activities for prospective customers on Academy.com
Domain
Retail (Sports + Outdoors) + Web Content Management
Deliverable
product features
Required skills
Website content management, Customer segmentation, A/B testing, Content management systems (CMS), HTML/CSS, Adobe Creative Suite, Data analysis and reporting, Quality assurance
Preferred skills
Design software proficiency, Problem-solving
Responsibilities
Create and manage web activities in ContentStack and Kibo, execute customer segmentation processes, set up A/B testing strategies, monitor content refreshes, troubleshoot customer-facing digital experiences, provide proofing and Q/A for content and scheduling, track and report on content and web activity performance, share analytical feedback with stakeholders
Seniority
Individual Contributor (Specialist I)