Expert, AI Content - Omnichannel
Core
Create and review complex medico-marketing content, manage end-to-end omnichannel content creation and localization, and guide GenAI initiatives for content generation and optimization.
Role type
Senior Specialist, Content Operations (Omnichannel)
Builds
Marketing content, campaigns, and digital assets for Healthcare Professionals and patients across web, mobile, and social channels.
Domain
Pharmaceutical/Healthcare
Required skills
Medico-marketing content creation, omnichannel campaign management, GenAI prompting and content framework, GEO/SEO optimization, content tagging and digital asset management, MS Office and Adobe proficiency, scientific accuracy validation, stakeholder management
Preferred skills
Cross-channel content delivery expertise, customer journey analysis, agile methodology implementation
Technologies
SFMC, GenAI platforms, MS PPT/Excel/Word, Adobe
Responsibilities
Develop complex scientific content (branded/unbranded) and manage localization; Review and validate scientific accuracy of marketing content against MLR standards; Guide GenAI/Content Operations initiatives for ideation and quality review; Coach content specialists on GEO/SEO-friendly content creation; Collaborate with global brand teams and agencies to deliver customized deliverables.
Seniority
Senior, hands-on IC