Director Consumer Marketing Kevzara
Core
Lead US Consumer brand strategy and lifecycle management for Kevzara, a biopharma product treating immune challenges, rare diseases, cancers, and neurological conditions.
Role type
Senior Director, Consumer Marketing
Builds
US Consumer brand strategy, digital/omnichannel engagement models, and AI-enabled marketing initiatives
Domain
Biopharma / Specialty Care
Deliverable
product features
Required skills
Biopharma marketing strategy, lifecycle management, digital marketing, omnichannel engagement, analytics, AI applications, matrix leadership, budget management, ROI optimization
Preferred skills
Experience across multiple lifecycle stages, leading without authority, strategic thinking, decision-making
Technologies
AI, predictive analytics, personalization, automation, dashboards
Responsibilities
Lead development of US Consumer brand strategy aligned with lifecycle priorities; translate clinical and market insights into strategic choices; drive adoption of innovative digital and AI-enabled engagement models; influence cross-functional partners on investment decisions; own investment prioritization and optimize performance via ROI/BOI discipline
Seniority
Senior Director, strategic leadership