US Associate Director, Digital Marketing, Respiratory
Core
Leading the development and measurement of Provider/Patient marketing strategies and content for Asthma and COPD indications to support salesforce and enable an Omnichannel experience.
Role type
Associate Director, Digital Marketing
Builds
Omnichannel marketing plans and content for Dupixent and respiratory indications
Domain
Biopharma / Respiratory therapeutics
Deliverable
product features
Required skills
Omnichannel strategy, customer insights analytics, cross-channel journey design, strategic direction for agencies, KPI definition, regulatory review process understanding
Preferred skills
Product launch, pharma/biotech experience, media mix optimization, respiratory/biologic experience, market research, digital marketing expertise, alliance co-promote
Technologies
Omnichannel platforms, analytics tools
Responsibilities
Transform brand strategy into data-driven Omnichannel plans; Leverage multiple customer engagement channels; Design and execute tactical plans for Dupixent; Provide strategic direction to internal partners and agencies; Prioritize customer experience; Develop targeted Omnichannel measurement plans
Seniority
Senior, hands-on IC with strategic oversight
