Senior Advisor, Public Affairs
Core
Senior Public Affairs Advisor shaping narratives and driving engagement for Desjardins' leaders and experts on issues impacting Canadians.
Role type
Senior IC public affairs advisor (thought leadership & media relations)
Builds
Integrated communications strategies, thought leadership platforms, and media coverage for Desjardins executives and subject matter experts.
Domain
Canadian financial services / Public relations
Deliverable
product features
Required skills
Thought leadership strategy, media relations, content creation, project management, reputation management, data-driven performance evaluation, executive positioning, crisis communication, speechwriting, multi-platform content management
Preferred skills
Knowledge of Canadian financial market and economy, experience as a spokesperson, advanced editing and proofreading
Technologies
Social media platforms, blogs, newsletters, telemedicine tools
Responsibilities
Lead development of thought leadership platform outside Quebec; develop and maintain relationships with key media contacts; write and edit press releases and PR content; provide expert counsel to executives on reputation management; evaluate PR activities and provide data-driven recommendations; create communications initiatives leveraging earned and paid strategies.
Seniority
Senior, hands-on IC
