Journal Marketing Manager
Core
Develop go-to-market strategies and lead generation campaigns for a portfolio of Social Sciences and Humanities journals to drive submissions, revenue, and readership growth.
Role type
Senior marketing manager (publishing)
Builds
Marketing programs and campaigns for journal portfolios
Domain
Academic publishing, Social Sciences, Humanities
Deliverable
product features
Required skills
go-to-market strategy, lead generation, data analysis, stakeholder management, campaign management, market intelligence
Preferred skills
academic publishing experience, scholarly communication, cross-functional collaboration
Technologies
None stated
Responsibilities
Develop brand awareness and lead generation strategies; Create product positioning and market entry plans; Collaborate with editorial and product teams; Analyze market research and competitor behavior; Manage external relationships with learned society partners
Seniority
Senior, hands-on IC