Marketing Executive-Engineering and Social Science
Core
Marketing Executive driving growth for Engineering and Social Science journals in China, increasing submissions and brand awareness.
Role type
Marketing Executive (Scholarly Publishing)
Builds
Journal brand awareness, author engagement, and research community growth in China
Domain
Scholarly Publishing / Academic Journals
Deliverable
product features
Required skills
Marketing planning, audience segmentation, campaign execution, budget management, event planning, WeChat/social media management, digital marketing, analytics, cross-functional collaboration
Preferred skills
Research publishing experience, overseas study experience, AI tool usage
Technologies
WeChat, email marketing software, content management systems, marketing analytics tools, Microsoft Office
Responsibilities
Develop and implement marketing plans for journal portfolios, manage marketing budgets and track ROI, plan and deliver author events, manage WeChat content strategy, run targeted digital campaigns, collaborate with global teams and partners, analyze campaign performance
Seniority
Mid-level, hands-on IC
