Policy Development Specialist - Strategic Marketing & Research Manager - Public Service Manager I

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Department of Economic and Community Development

Office of Tourism

Opening Date: July 31, 2026

Closing Date: August 14, 2026

Grade / Admin Unit:  28 / Confidential

Job Class Code: MU28

Salary: $66,206.40-$94,057.60 /Annually

Position Number: 136000146

JOB DESCRIPTION:

This senior-level position within the Office of Tourism responsible for developing and implementing highly effective integrated marketing campaigns and research programs to promote Maine as a travel destination in key domestic and international markets. The role shapes strategic direction, coordinates marketing initiatives, oversees vendor relationships, manages program budgets, and manages advertising, research, media relations and fulfillment efforts.  This position advises senior management and staff on marketing strategies that optimize long-term economic impact, promote destination stewardship, and prioritize partnerships and collaborations.  This position reports to the Director of Tourism and oversees multiple contractors.

REPRESENTATIVE TASKS:

• Oversee day-to-day coordination with the Office of Tourism’s full-service marketing and PR agencies, ensuring timely review and approval of campaign materials and campaign integration across all channels.
• Manage contracts and deliverables for market research, fulfillment, PR and advertising programs.
• Oversee research and data analysis to assure marketing research projects are aligned with strategic direction.
• Administer the fulfillment program, including inventory management of promotional materials to support traveler inquiries; manage data collection and maximize integration of full suite of services.
• Draft RFP scope of services for advertising, research, PR, and fulfillment, coordinate with the contract administrator on process and assist with the establishment of review committees and schedule.
• Monitors and manages program budgets to support strategic priorities. Supports the Director with special projects and initiatives that advance Maine’s tourism marketing strategy.
• Coordinate regional tourism marketing initiatives to leverage work at state level and ensure alignment with state’s marketing campaigns.
• Seek opportunities to collaborate on marketing initiatives with private sector partners and other state agencies that align with strategic direction.
• Work directly with Content Specialist to ensure content integration across all marketing channels including VisitMaine.com, organic social, et al. 
• Coordinate with the Travel Trade & International Sales Specialist on marketing and media relations initiatives in overseas markets.
• Analyze data and trends and makes recommendations for new and expanded destination marketing initiatives to be responsive to key trends and maintain competitive advantage.
• Present marketing plans, campaigns, research and more to various local, regional and statewide groups.
• Provide direction and assistance to Maine’s tourism industry stakeholders.
• Coordinate consumer travel shows and activations. Attendance may be required.
• Undertake other activities that the Director considers appropriate and necessary to ensure implementation of the Office’s marketing program.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Knowledge of economic development principles and tourism market dynamics.
• Knowledge of and experience in destination marketing and management.
• Knowledge of branding, advertising, content development, market analysis and trends, and the ability to execute integrated marketing campaigns.
• Ability to express ideas clearly and concisely in written & verbal communications.
• Ability to make public presentations to various audiences.
• Proficiency in budgeting, vendor management, and contract oversight.
• Ability to manage multiple projects and deadlines simultaneously.
• Ability to interpret state laws, rules and regulations related to tourism activities.
• Ability to establish and maintain strong working relationships and collaborations.
• Ability to manage teams and provide direction to staff and contractors.

MINIMUM QUALIFICATIONS:

A combination of nine (9) years of progressively responsible experience, education, and training in advertising, public relations, hospitality management, or destination marketing. A degree in marketing, business administration, hospitality management or communications is highly desirable.

Preference given to candidates with at least three years in a management or executive role. Familiarity with Maine’s tourism industry and product is strongly encouraged.

APPLICATION INSTRUCTIONS:  

Please submit a cover letter along with a current resume and three (3) professional references. 

In order for us to properly determine if you meet the minimum qualifications for any posting, you must be sure your resume includes the month and year for any relevant experience listed. Your resume should include the duties and responsibilities associated with each position. Any experience that was not full-time employment should be identified as such.  

CONTACT INFORMATION:  

For more information or questions specific to the position, please contact [email protected] 

The selected candidate will be required to pass the required background checks (fingerprinting may be required) as a condition of employment.   

Benefits of working for the State of Maine: 

No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including: 

• Work-Life Balance – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.  

• Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums ($11,857.68-$13,950.24 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State.   

• Health Insurance Premium Credit – Participation decreases employee-only premiums by 5%. Visit the Office of Employee Health and Wellness for more information about program requirements.  

• Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($365.28 annual value).  

• Retirement Plan – The State of Maine contributes 18.86% of pay to the Maine Public Employees Retirement System (MainePERS), on behalf of the employee.   

• Gym Membership Reimbursement – Improve overall health with regular exercise and receive up to $40 per month to offset this expense.  

• Health and Dependent Care Flexible Spending Accounts – Set aside money pre-tax to help pay for out-of-pocket health care expenses and/or daycare expenses.  

• Public Service Student Loan Forgiveness – The State of Maine is a qualified employer for this federal program. For more information, visit the Federal Student Aid office.  

• Living Resources Program – Navigate challenging work and life situations with our employee assistance program. 

• Parental leave is one of the most important benefits for any working parent. All employees who are welcoming a child—including fathers and adoptive parents—receive forty-two (42) consecutive calendar days of fully paid parental leave. Additional, unpaid leave may also be available, under the Family and Medical Leave Act.   

• Voluntary Deferred Compensation – Save additional pre-tax funds for retirement in a MaineSaves 457(b) account through payroll deductions.  

State employees are eligible for an extensive and highly competitive benefits package, covering many aspects of wellness. Learn about additional wellness benefits for State employees from the Office of Employee Health and Wellness.   

Note: Benefits may vary somewhat according to specific collective bargaining agreements and are prorated for anything less than full-time. 

There's a job and then there's purposeful, transformative work. Our aim is to create a workplace where you can learn, grow, and continuously refine your skills. Applicants demonstrate job requirements in differing ways, and we appreciate that many skills and backgrounds can make people successful in this role.  

As an Equal Opportunity employer, Maine State Government embraces a culture of respect and awareness. We are committed to creating a strong sense of belonging for all team members, and our process ensures an inclusive environment to applicants of all backgrounds including diverse race, color, sex, sexual orientation or gender identity, physical or mental disability, religion, age, ancestry, national origin, familial status or genetics.  

If you’re looking for a great next step, and want to feel good about what you do, we’d love to hear from you. Please note reasonable accommodations are provided to qualified individuals with disabilities upon request. 

Thinking about applying? 

Research shows that people from historically excluded communities tend to apply to jobs only when they check every box in the posting. If you’re currently reading this and hesitating to apply for that reason, we encourage you to go for it! Let us know how your experience and passion set you apart. 

If you require a paper application, please download and print one HERE 

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If you are unable to complete the online application, please contact the Human Resources representative listed on the job opening you are interested in applying for. They will work with you for an alternative method of submitting.