Sr. Business Analyst- Affiliates Marketing Strategy (Mainstreet Acquisitions)
Core
Managing affiliate marketing strategy, relationships, and launches for credit products across Mainstreet, Upmarket, and DFS channels.
Role type
Sr. Business Analyst (Affiliates Marketing Strategy)
Builds
Credit Karma pre-screen strategy, day 2 enhancements, and new customer experiences for lending products.
Domain
Financial Services / Credit Risk / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategic problem solving, data analysis, product modeling, credit risk analysis, hypothesis testing, SQL querying, market research, statistical modeling
Preferred skills
Consulting experience, statistical model building, market research, SQL querying
Technologies
SQL
Responsibilities
Identify business challenges and opportunities for improvement, perform modeling/analytics for new product and pricing strategies, support direct-to-consumer marketing efforts, support step-change improvements in credit performance, develop hypotheses and test analysis, lead implementation efforts and develop monitoring plans
Seniority
Senior, hands-on IC