Business Manager- BC&P Paid Search, Social & Display Marketing Aquisition
Core
Develop and execute paid search, social, and display marketing strategies for Small Business Card products, focusing on NPV growth and customer segmentation.
Role type
Senior Business Manager (Marketing Strategy & Analytics)
Builds
Direct revenue-facing marketing campaigns and data-driven customer acquisition strategies
Domain
Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategic leadership, quantitative analysis, credit framework application, advanced segmentation, project management, stakeholder partnership, executive communication
Preferred skills
MBA or Master's in quantitative field, 5+ years analysis experience, financial services background, consulting experience, people management
Technologies
First-party and third-party customer data platforms, credit risk management systems
Responsibilities
Develop business strategies for growth and profitability, manage and mentor 1-2 analysts, lead direct-to-consumer marketing efforts, execute market tests and pilot programs, partner with tech and product teams, perform advanced segmentation for NPV optimization
Seniority
Senior, hands-on IC with leadership responsibilities