Sr. Manager, GenAI Media & Creative Innovation
Core
Setting enterprise strategy and governance for AI-generated imagery and video across Gap Inc., leading creative innovation for design, marketing, and communications.
Role type
Sr. Manager, Generative Media & Creative Innovation
Builds
Enterprise generative media standards, tooling, and creative innovation experiments for Gap brands.
Domain
Retail / Generative AI / Creative Technology
Deliverable
production ML models
Required skills
Generative AI strategy, creative technology fluency, product design workflow, vendor/partner management, quality and risk governance, hands-on model evaluation, thought leadership
Preferred skills
Future-forward creative vision, ambiguity navigation, teaching/mentoring
Technologies
Generative image/video tools, fine-tuning, prompting, evaluation frameworks
Responsibilities
Define enterprise position on generative media capability and adoption; lead creative innovation agenda from exploration to adoption; maintain tooling and vendor partnerships; set quality, brand integrity, and risk standards; run experiments to validate capabilities; teach organization on new capabilities
Seniority
Senior, hands-on IC with management scope
