Senior Manager, Public Relations
Core
Senior Manager leading all public relations endeavors, acting as a brand ambassador to drive press and brand awareness across media channels.
Role type
Senior Manager, Public Relations
Builds
PR campaigns, editorial coverage, brand awareness initiatives
Domain
Fashion, Brand Marketing, Media Relations
Deliverable
product features
Required skills
PR campaign development, media relations, press release writing, agency management, cross-functional collaboration, budget management, team leadership
Preferred skills
Agency experience, data analysis, creative problem solving
Technologies
N/A
Responsibilities
Develop and manage all aspects of PR including fashion and brand media outreach; Lead key media relations efforts for news-driving programs; Author press releases, talking points, and Q&As; Establish and maintain relationships with editors, influencers, and social channels; Manage external agencies for media and celebrity relations; Work cross-functionally with marketing, partnerships, social, merchandising, and design teams; Oversee quarterly budget management; Support in the management of junior PR staff