Assistant Marketing Manager-Brand Communication
Core
Oversee social media operations for key franchises, lead content creation (BGC/UGC/PGC) and KOL management to drive pet owner engagement and word-of-mouth, and collaborate across functions to convert content to commerce.
Role type
Assistant Marketing Manager (Brand Communication)
Builds
Social media campaigns, user-generated content, influencer collaborations, and content-to-commerce initiatives for pet franchises.
Domain
Pet industry, social media marketing, influencer marketing.
Deliverable
product features
Required skills
Social media planning and implementation, content creation strategy, KOL selection and management, cross-functional collaboration, performance analysis, agency management.
Preferred skills
MCN background, Red platform experience.
Responsibilities
Oversee social media planning and daily implementation for key franchises; Lead BGC, UGC, and PGC content creation; Manage KOL selection and content co-creation; Drive cross-functional collaboration for social seeding; Monitor performance against KPIs and optimize daily operations.
Seniority
Mid-level, hands-on IC