Digital Syndication Analyst
Core
Managing product content syndication and digital shelf optimization for CPG brands across major ecommerce retailers.
Role type
Digital Syndication Analyst
Builds
Optimized product listings and content workflows for retailers like Walmart, Amazon, Target, and Kroger.
Domain
Consumer Packaged Goods (CPG) / Ecommerce / Digital Shelf
Deliverable
product features
Required skills
CPG brand portfolio management, data mapping, eCommerce landscape knowledge, Salsify, Syndigo, Brandbank, DAM/PIM systems, Microsoft Excel, project management, technical troubleshooting
Preferred skills
Vendor platform management, digital shelf analytics, process improvement, stakeholder collaboration
Technologies
Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, CommerceIQ, Amazon Vendor Central, Walmart, Target, Kroger portals
Responsibilities
Manage item setup and syndication across priority retailers; Serve as SME on retailer content requirements; Administer syndication, PIM, and DAM platforms; Maintain accurate product content and metadata; Drive content health improvements using analytics tools; Own content compliance reporting and KPI tracking; Identify and implement process improvements; Manage content-related tickets and disruptions; Monitor syndication performance and trends.