Digital Syndication Analyst
Core
Managing product content syndication and digital shelf optimization for the Mars Snacking portfolio across major ecommerce retailers.
Role type
Digital Syndication Analyst
Builds
Optimized product listings and content workflows for retailers like Walmart, Amazon, Target, and Kroger.
Domain
Consumer Packaged Goods (CPG) / Ecommerce / Digital Shelf
Deliverable
product features
Required skills
CPG brand portfolio management, eCommerce landscape knowledge, Salsify, Syndigo, Brandbank, DAM/PIM systems, Microsoft Excel, data mapping, content compliance tracking, process improvement, technical troubleshooting
Preferred skills
Vendor platform management (Amazon Vendor Central), digital shelf analytics, stakeholder collaboration
Technologies
Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, CommerceIQ, Amazon Vendor Central, Microsoft Excel, PowerPoint
Responsibilities
Manage item setup and syndication across priority retailers; Administer PIM and DAM platforms; Maintain accurate product content and metadata; Drive content health improvements using analytics tools; Own content compliance reporting and KPI tracking; Identify and implement process improvements; Manage content-related tickets and disruptions.
Seniority
Individual Contributor