Sr. Analyst, Measurement
Core
Synthesize syndicated and custom market data to create actionable brand performance narratives and guide strategic decisions for global CPG brands.
Role type
Senior IC business analyst (market measurement)
Builds
Executive presentations, analytical models, and automated reporting dashboards
Domain
Consumer Packaged Goods (CPG) / Market Intelligence
Deliverable
dashboards & analysis
Required skills
Syndicated data analysis, data harmonization, trend identification, executive storytelling, reporting automation, cross-functional collaboration
Preferred skills
Experience with supplier platforms (NIQ, Circana, Kantar), MBA or Master's in quantitative field, background in CPG/FMCG
Technologies
NIQ, Circana, Kantar, Mintel, Euromonitor
Responsibilities
Harmonize large-scale market data from external suppliers to monitor brand health; Create high-impact presentations and analytical models for strategic decision-making; Identify opportunities to automate manual reporting processes; Partner with regional teams to execute multi-market analytical deep dives; Collaborate with Strategy teams to measure new product launch performance; Synthesize regional insights into global organizational benchmarks; Deliver ad-hoc data pulls and analytical deep dives for senior leadership
