SRM Trade Leader, NALT
Core
Lead trade promotional strategy and investment productivity to drive category value and profit pool growth through smarter trade spending decisions.
Role type
Senior Strategic Revenue Management (SRM) Trade Manager
Builds
Trade promotional strategies, investment budgets, and performance analytics for the MWC portfolio
Domain
FMCG / Consumer Packaged Goods / Retail Trade Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Trade promotional strategy, ROI analysis, budget management, S&OP integration, cross-functional partnership, data governance, performance monitoring, competitive landscape analysis
Preferred skills
Mars Laws of Growth expertise, TPM system proficiency, '4 star' promotion optimization, innovation promotion alignment
Technologies
TPM system, S&OP+ process, Annual Operating Plan (AOP) tools
Responsibilities
Lead creation of trade promotional investment budgets and market strategies; Manage execution and planning of trade promotional strategy; Lead the SRM Trade ROI Analyst team; Conduct event-level Trade ROI analysis and monitor compliance; Chair trade promotional performance reviews; Consolidate recommendations for promotional exception sign-off
Seniority
Senior, hands-on IC