Social Media Marketing Specialist, Enrollment Marketing and Communications
Core
Plans, creates, and manages audience-centered social media content for undergraduate and graduate enrollment accounts, serving prospective and admitted students.
Role type
Social Media Marketing Specialist (Enrollment Marketing)
Builds
Social media content calendars, original text/photo/video assets, community engagement, and performance reports for university enrollment campaigns.
Domain
Higher Education / Enrollment Marketing
Deliverable
product features
Required skills
Social media strategy and planning, content creation (text, photo, short-form video), community management, performance analytics and reporting, project management, stakeholder collaboration, team supervision
Preferred skills
Higher education enrollment marketing experience, proficiency with social media management platforms and analytics tools
Technologies
Social media management systems, photo/video editing software, monday.com, Google Workspace, Microsoft 365
Responsibilities
Develop annual and campaign-level social media content calendars; create and edit original text, photography, and short-form video; manage community engagement and monitor comments; coordinate on-site content capture for student-facing events; supervise student employees and interns; prepare monthly performance reports; recommend paid social media support; collaborate on social listening and platform trends.
Seniority
Mid-level, hands-on IC