Social Media Marketing Specialist, Enrollment Marketing and Communications
Core
Plans, creates, and manages audience-centered social media content for undergraduate and graduate enrollment accounts, serving prospective, admitted, and current students.
Role type
Social Media Marketing Specialist (Enrollment Marketing)
Builds
Social media content calendars, original text/photo/video assets, community engagement, and performance reports for university enrollment campaigns.
Domain
Higher Education / Enrollment Marketing
Deliverable
product features
Required skills
Social media strategy, content creation (text, photo, short-form video), community management, performance analytics, project management, stakeholder collaboration, paid media coordination, team supervision
Preferred skills
Higher education enrollment experience, complex multi-stakeholder environment experience
Technologies
Social media management systems, analytics tools, photo/video editing software, monday.com, Google Workspace, Microsoft 365
Responsibilities
Develop annual and campaign-level social media content calendars; create and edit original text, photography, and short-form video; schedule and publish content; manage community engagement and monitor comments; prepare monthly performance reports; supervise student employees and interns; recommend and implement paid social media support; collaborate on social listening and platform trend analysis.
Seniority
Mid-level, hands-on IC