Associate Director, Content & Omnichannel Capability Owner Germany (m/f/d)
Core
Drive local adaptations of global content and personalization capabilities for pharmaceutical marketing, enabling AI-enabled targeted journeys across omnichannel platforms.
Role type
Senior IC marketing technology capability owner (pharma)
Builds
Localized content models, omnichannel orchestration journeys, and personalized customer engagement platforms for brand teams.
Domain
Pharmaceutical industry + Digital Marketing Technology & AI
Deliverable
production ML models
Required skills
Personalization strategy, AI tool implementation, omnichannel orchestration, content operations management, data analytics interpretation, cross-functional influence, technology roadmap execution
Preferred skills
Next-best-action engine experience, AI-enhanced content tools, advanced data systems (Databricks, DOMO)
Technologies
SFMC, Veeva CRM, Workfront, JIRA, MLR AI, synthetic personas, content-generating AI, CSCAN
Responsibilities
Define and govern local marketing capabilities aligned with global standards; own IT relationships to activate new technologies; drive country-level technology roadmaps; serve as expert on industry trends for content delivery strategy; lead end-to-end personalization execution with Brand and Commercial IT teams.
Seniority
Senior, hands-on IC
