Coordinator, Marketing
Core
Execute mall marketing programs, manage social media strategy, coordinate tourism initiatives, and support event management for a shopping center.
Role type
Marketing Coordinator
Builds
Mall marketing programs, social media campaigns, tourism packages, and event experiences
Domain
Retail / Shopping Center Marketing
Deliverable
product features
Required skills
Social media strategy, event management, budgeting, community relations, data analysis, contract administration, tourism program coordination
Preferred skills
Bilingual, retail management knowledge, industry trend analysis
Technologies
Instagram, TikTok, Facebook, Twitter, YEXT, Excel, PowerPoint
Responsibilities
Collaborate with marketing leadership to formulate and implement social media strategies; act as a liaison for tenants regarding tourism initiatives and events; monitor and cultivate community feedback on social media; assist in on-site management of center events and promotions; manage collateral ordering and installation; provide administrative support for sponsorship deals and revenue forecasting; coordinate group tourism programs and FAM tours; track and analyze tourist traffic; maintain marketing materials and signage.