Coordinator, Marketing
Core
Execute mall marketing programs, manage social media strategy, and coordinate tourism initiatives and events for a shopping center.
Role type
Marketing Coordinator
Builds
Mall marketing programs, social media campaigns, tourism packages, and event promotions
Domain
Retail / Hospitality / Tourism
Deliverable
product features
Required skills
Social media strategy, event management, budgeting, community relations, data analysis, contract administration, tourism program coordination
Preferred skills
Bilingual, retail management knowledge, industry trend analysis
Technologies
Instagram, TikTok, Facebook, Twitter, YEXT, Excel, PowerPoint
Responsibilities
Collaborate with marketing leadership to formulate and implement social media strategies; monitor and respond to community feedback on social platforms; assist in on-site management of center events and promotions; manage collateral ordering, installation, and removal; provide administrative support for sponsorship deals including contracting and revenue forecasting; coordinate group tourism programs and FAM tours; track and analyze tourist traffic; maintain marketing materials and signage; increase retailer participation in corporate and local events.