PL Head of Marketing
Core
Managing the marketing area for a trading company and collaborating closely with the sales department.
Role type
Head of Marketing
Builds
Marketing campaigns, lead generation processes, content marketing assets (webinars, video, reports, lead magnets)
Domain
B2B / Trading / E-commerce
Deliverable
product features
Required skills
Team leadership, strategic planning, project coordination, cross-functional collaboration (sales/product), content marketing, PR, data analysis, English communication
Preferred skills
E-commerce experience
Responsibilities
Coordinating the marketing team, planning and executing marketing activities, managing schedules for multiple brands, developing lead generation processes, overseeing external agency work, analyzing marketing efficiency via KPIs, building team competencies
Seniority
Senior, hands-on IC