Principal Experience Designer - Visual Design & Design Systems
Core
Lead the visual design direction and token architecture for Unify, an enterprise design system powering Workiva's B2B platform, while delivering high-visibility visual work for conferences and executive audiences.
Role type
Principal Experience Designer (Visual Design & Design Systems)
Builds
Unify design system (components, patterns, templates, accessibility standards) and high-stakes visual assets for marketing and executive use.
Domain
B2B SaaS / Enterprise Design Systems
Required skills
Visual design craft, systems thinking, token architecture, design system evolution, cross-functional partnership, visual storytelling, coaching/influencing, AI-assisted design evaluation
Preferred skills
AI-assisted design workflows, semantic/multi-tier token systems, motion design, front-end development background, highly regulated industry experience
Technologies
Design tokens, reference design libraries, design system documentation tools
Responsibilities
Define and evolve visual language (typography, color, spacing, iconography, motion), maintain scalable token architecture, create reference designs and usage guidance, partner with product/engineering teams, evaluate AI-generated designs, coach designers and cross-functional partners
Seniority
Principal, hands-on IC with strategic leadership