Lead of Marketing Analytics
Core
Develops metrics, reports, and visualizations of trends and patterns through statistical modeling and analysis of structured and unstructured datasets to aid data storytelling and business decision-making.
Role type
Senior IC marketing analytics lead
Builds
Dashboards, reports, and presentations for business end-users and technology organizations
Domain
Marketing analytics and business intelligence
Deliverable
dashboards & analysis
Required skills
statistical modeling, data analysis, data visualization, technical requirements definition, data source integration, trend identification, pattern recognition, creative problem solving, team coordination
Preferred skills
proposing new analytical techniques, anticipating complex business problems, exercising significant judgment on analytical methods
Technologies
data visualization programs, statistical modeling tools
Responsibilities
Perform statistical modeling and analysis of datasets; partner with development and data management to capture data requirements; create and maintain statistical models for ongoing review; generate dashboards and reports for data storytelling; lead cooperative efforts among different teams to deliver results; propose new techniques and methods based on business context.
Seniority
Senior, hands-on IC with team lead responsibilities