Lead of Marketing Analytics
Core
Develops metrics, reports, and visualizations of trends and patterns through statistical modeling and analysis of structured and unstructured datasets.
Role type
Senior Marketing Analytics Lead
Builds
Dashboards, reports, and presentations for data storytelling and business interpretation
Domain
Marketing analytics and financial data analysis
Deliverable
dashboards & analysis
Required skills
Statistical modeling, data visualization, technical requirements definition, data source identification, complex problem solving, team coordination
Preferred skills
Proposing new techniques and methods, anticipating problems, creative solution identification
Technologies
Data visualization programs and tools
Responsibilities
Analyze situations or data requiring in-depth evaluation of variable factors; lead cooperative efforts among different teams; exercise significant judgment to evaluate different techniques and make impactful recommendations
Seniority
Senior, team lead
