Lead Content Designer
Core
Directing a team of content designers to assure content quality, align content with strategy and business objectives, and build content design capability across digital health products.
Role type
Senior IC Lead Content Designer (Team Lead)
Builds
Digital health products and services (My Bupa app, bupa.co.uk, Corporate Portal, Cromwell Hospital digital experiences)
Domain
Health insurance and provider services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Team leadership and line management, Content strategy development, Stakeholder relationship management, Agile working, User research and evidence-based decision making, Content governance and accessibility, AI tool integration for workflows
Preferred skills
Healthcare or regulated industry experience, Design systems and content standards management, Mobile app and website ecosystem experience
Technologies
AI-powered tools for content design and workflow optimization
Responsibilities
Lead, manage and develop a team of Content Designers; Coach, support and grow content design capability across Bupa Health Services; Partner with Product Managers and Design Principals to shape content strategy; Ensure content aligns with user needs, business goals and product strategy; Drive content quality, consistency, accessibility and governance; Embed user research and testing into content design decisions; Advocate for and apply AI tools to enhance content design workflows
Seniority
Senior, hands-on IC with team leadership