GTM Innovation (Switcher Strategy & Experience)
Core
Intern role focused on evaluating and elevating customer switching strategy, conducting market sensing, and delivering an executive-level Switching Innovation Brief.
Role type
Intern, Go-to-Market Strategy & Experience
Builds
Executive-level pilot proposals and actionable recommendations for customer switching experiences
Domain
Consumer Electronics / Mobile Technology / Go-to-Market Strategy
Required skills
Market sensing, Competitive benchmarking, VOC analytics, NPS analytics, Journey mapping, Strategic problem-solving, Executive presentation
Preferred skills
Undergrad in Business Management, Marketing Analytics/Strategy
Technologies
PowerPoint, Visualization tools
Responsibilities
Conduct competitive market sensing and audits, Visually map the end-to-end switcher customer journey, Synthesize Voice of Customer (VOC) feedback, Analyze NPS detractor trends, Translate findings into high-impact pilot proposals
Seniority
Intern
