BTL Senior Specialist
Core
Lead experiential marketing, partner co-marketing, and retail visibility to drive engagement and sales in malls, stores, and immersive physical and digital spaces.
Role type
Senior BTL Specialist (Experiential Marketing)
Builds
Immersive branded experiences integrating online and offline touchpoints
Domain
Retail and Experiential Marketing
Deliverable
product features
Required skills
Event planning, Co-marketing management, Retail visibility strategy, Customer engagement, KPI tracking, Presentation design
Preferred skills
Social media integration, Consumer-generated content creation
Technologies
PowerPoint
Responsibilities
Plan and execute experiential marketing events, exhibitions, and mall collaborations; Manage co-marketing with partners ensuring brand guideline compliance; Support retail and sales teams with marketing needs; Own retail visibility including sales floor presence and location strategy; Drive customer engagement around key product USPs.