Sr Manager, B2C Communications
Core
Develop and execute comprehensive B2C communications strategies for Samsung's services business (TV, mobile, gaming, news) to increase brand awareness and credibility among consumers, advertisers, and partners.
Role type
Sr Manager, B2C Communications
Builds
Brand awareness and credibility for Samsung Services portfolio (Samsung Gaming Hub, Samsung News, Galaxy Store, Art Store)
Domain
Consumer Electronics / OTT / Media & Entertainment
Deliverable
product features
Required skills
PR strategy development, executive communication, media relations, crisis communications, stakeholder management, performance metrics tracking, vendor management, internal communications alignment
Preferred skills
Agency experience, OTT landscape knowledge, deck creation and design proficiency
Technologies
Social media platforms, email distribution systems, press databases, analytics tools
Responsibilities
Direct strategic B2C initiatives to increase brand awareness; Set and track annual key performance metrics; Monitor daily press coverage and industry news; Draft executive keynotes, press announcements, and blog posts; Manage external PR agencies and vendor contracts; Foster relationships with key reporters; Develop crisis communications and risk mitigation plans; Coordinate product sampling for press including device procurement and installation; Align with marketing leads on product messaging; Increase visibility for senior leadership via speaking opportunities and interviews; Provide coaching to leadership on communication effectiveness.
Seniority
Senior, hands-on IC with strategic oversight