Copywriter
Core
Specialist copywriter creating digital content, campaign messaging, and storytelling for the automotive industry.
Role type
Specialist copywriter (automotive)
Builds
Website content, landing pages, CRM communications, digital campaigns, email marketing, social media, paid media, and advertising materials for automotive brands.
Domain
Automotive industry + Digital Marketing
Deliverable
product features
Required skills
Copywriting, automotive sector knowledge, digital content creation, SEO, customer journey communication
Preferred skills
Experience in automotive marketing campaigns, OEMs, dealerships, or mobility providers
Responsibilities
Write content for web, landing pages, CRM, digital campaigns, email, social media, and paid media; Develop campaign messages and product-oriented content; Create headlines, storytelling, and product descriptions; Adapt tone and messaging for different audiences and channels; Collaborate with Design, Marketing, and Content teams; Review and edit content for quality and consistency; Apply SEO best practices; Ensure compliance with brand guidelines and legal requirements