Director, Integrated Strategy (B2B)
Core
Develop and execute integrated strategy projects for B2B brands, translating strategic direction into inspirational insights and briefs that enable creative, content, and experience execution.
Role type
Senior IC integrated strategy director (B2B)
Builds
Strategic rationale, big ideas, and briefs grounded in buying group insight and media possibility for B2B brands.
Domain
B2B marketing, brand strategy, and media strategy
Required skills
Integrated strategy fluency (creative, content, experience, media), B2B brand strategy, strategic brief development, cross-functional alignment, stakeholder communication, systems thinking, mentorship
Preferred skills
Social media and influencer partnership experience, LLM optimization knowledge
Technologies
None explicitly stated
Responsibilities
Translate strategic direction into powerful ideas and briefs; Build strategic rationale explaining why initiatives matter; Develop brand worlds and character; Align creative, content, media, and influencer teams; Mentor junior strategists; Monitor strategy translation in the market
Seniority
Senior, hands-on IC with mentorship responsibilities