Connected Content Lead
Core
Creative leader responsible for championing platform-native, culturally resonant content ideas from concept to execution, driving business impact through a connected content system.
Role type
Senior Creative Director (Connected Content Lead)
Builds
A modular, always-on connected content engine integrating creators, influencers, and AI for distribution across social and media channels.
Domain
Digital marketing, social media, AI-assisted creative workflows, influencer ecosystems
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative leadership, platform-native content strategy, AI-assisted creative workflows, influencer ecosystem management, C-suite communication, system design, cross-functional collaboration
Preferred skills
Experience with nonlinear storytelling, AI-driven idea exploration, scaling creativity, diverse talent cultivation
Technologies
AI tools for ideation and production, social media platforms, content management systems
Responsibilities
Champion great ideas from spark to impact, raise the creative bar continuously, nurture diverse creative talent, protect bold ideas through production, stand up a modern connected content system, work across Strategy, Creative, Production, Influencer, Social, Media, Activation, and Analytics
Seniority
Senior, hands-on IC with strategic leadership
