Sr. Social Media & Reputation Specialist
Core
Develop and execute social media strategies, manage online communities, and protect brand reputation for enterprise automotive brands.
Role type
Senior Social Media & Reputation Specialist
Builds
Social media content, community engagement, and reputation monitoring for Lithia & Driveway brands
Domain
Automotive retail
Deliverable
product features
Required skills
Social media strategy, reputation management, content creation, social listening, analytics, influencer collaboration, cross-functional collaboration
Preferred skills
Automotive industry experience, business acumen
Technologies
Social media platforms, review sites, social listening tools
Responsibilities
Develop social media strategies and content calendars, create platform-specific content (graphics, videos, copy), engage with online communities and respond to feedback, monitor brand sentiment and track trends, analyze campaign performance, partner with influencers and internal teams, support on-site events with content capture
Seniority
Senior, hands-on IC