Sr. Social Media & Reputation Specialist
Core
Develop and execute social media strategies, manage online communities, and protect brand reputation for Lithia & Driveway's enterprise brands.
Role type
Senior Social Media & Reputation Specialist
Builds
Social media content, community engagement, and reputation management for automotive retail brands
Domain
Automotive retail
Deliverable
product features
Required skills
Social media strategy, community management, reputation management, content creation, social listening, analytics, influencer collaboration
Preferred skills
Automotive industry experience, Bachelor's degree in Marketing or Communications
Technologies
Social media platforms, review sites, social listening tools
Responsibilities
Develop social media strategies and content calendars, create platform-specific content (graphics, videos, copy), manage online communities and respond to customer feedback/reviews, monitor brand sentiment, track trends and competitor activity, partner with influencers, support on-site events with content capture
Seniority
Senior, hands-on IC