パブリッシングプロデューサー（スタジオ パブリッシング）｜Publishing Producer（Studio Publishing）
Core
Lead global publishing strategy and GTM execution for game studios, ensuring alignment with Tencent's global standards and driving cross-functional collaboration.
Role type
Senior Publishing Producer (Studio Publishing)
Builds
Global game publishing pipelines and market entry strategies for partner studios
Domain
Gaming / Game Publishing
Required skills
Strategic thinking, data analysis, cross-functional coordination, influence without authority, KPI interpretation, global publishing framework expertise
Preferred skills
Experience in complex cross-region environments, mentoring publishing teams
Technologies
None stated
Responsibilities
Collaborate with studio leadership to define publishing roadmaps and prioritize initiatives; Lead GTM planning including positioning, segmentation, and campaign structures; Integrate Tencent global functions into studio pipelines; Monitor market trends and competitor movements to support studio strategy; Optimize campaign KPIs throughout the lifecycle; Establish efficient publishing workflows and reporting systems; Mentor studio and external partner publishing personnel.
Seniority
Senior, hands-on IC