パブリッシングプロデューサー(スタジオ パブリッシング)|Publishing Producer(Studio Publishing)
Core
Lead global publishing strategy and Go-To-Market (GTM) execution for partner studios, ensuring alignment with Tencent's global standards and driving campaign optimization.
Role type
Senior Publishing Producer (Studio Partnership)
Builds
Global publishing roadmaps, GTM strategies, and cross-functional workflows for partner game studios.
Domain
Global Gaming / Game Publishing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Global publishing strategy, GTM planning, cross-functional coordination, data analysis, KPI tracking, stakeholder management, campaign optimization, market trend analysis, resource management
Preferred skills
Experience in complex cross-region environments, mentorship of publishing teams, creative asset review, partnership development
Technologies
None explicitly stated
Responsibilities
Collaborate with studio leadership to define publishing roadmaps and integrate Tencent's global functions; Lead GTM positioning, segmentation, and campaign lifecycle optimization; Evaluate publishing readiness and marketing approaches; Monitor market trends and competitor movements to support studio decisions; Establish efficient publishing workflows and reporting structures; Mentor studio and external partner publishing teams.
Seniority
Senior, hands-on IC with strategic partnership focus