IEG GLOBAL南亚区域资深营销经理
Core
Formulate and execute full-cycle marketing strategies and brand building for mobile games in the South Asian (India) market.
Role type
Senior regional marketing manager (mobile games)
Builds
Mobile game products (e.g., PUBG MOBILE, NIKKE, Honor of King) for South Asian players
Domain
Mobile gaming, South Asia (India)
Deliverable
Product features
Required skills
Full-cycle marketing strategy, brand positioning, integrated campaign planning, cross-functional project management, market trend analysis, competitor monitoring, data-driven optimization
Preferred skills
South Asian market experience, MOBA or open-world genre expertise, Hindi language proficiency
Technologies
Social media advertising platforms, KOL/KOC collaboration tools, analytics platforms
Responsibilities
Develop comprehensive marketing strategies and brand positioning for the India market; Lead large-scale regional campaigns including version updates and holiday events; Coordinate with operations, UA, esports, and HQ teams to execute projects; Monitor market trends and analyze user data to optimize strategies
