IEG GLOBAL南亚区域资深营销经理
Core
Formulate and execute full-cycle marketing strategies and brand building for mobile games in the South Asian (India) market.
Role type
Senior Marketing Manager, South Asia (India)
Builds
Mobile game products (e.g., PUBG MOBILE, NIKKE, Honor of King) for South Asian players
Domain
Mobile Gaming, South Asia (India)
Required skills
Full-cycle marketing strategy, brand positioning, integrated campaign execution, cross-functional project management, market trend analysis, data-driven optimization
Preferred skills
South Asia market experience, MOBA or open-world game marketing experience, Hindi language skills
Technologies
Social media advertising, KOL/KOC collaboration platforms, content marketing tools
Responsibilities
Develop overall marketing strategies and budget allocation for the South Asian market; Lead planning and execution of large-scale regional marketing events; Coordinate with operations, UA, esports, and HQ teams to integrate resources; Monitor market trends and competitor dynamics to evaluate campaign effectiveness.