Manager, Marketing Information Architecture & User Experience
Core
Owns how patients, students, fans, and donors find what they need across UHealth's digital properties; runs the enterprise user research program end-to-end and translates findings into information architecture and AI-optimized content structures.
Role type
Manager, Marketing Information Architecture & User Experience
Builds
Enterprise user research program, information architecture frameworks, content models, and AI-optimized navigation for UHealth's digital properties.
Domain
Healthcare / Digital Experience / Information Architecture
Deliverable
production ML models | product features | dashboards & analysis
Required skills
UX research program ownership, information architecture design, enterprise CMS implementation, stakeholder management, agency/partner direction, AI tooling for research and content, structured data management, usability testing, A/B testing, taxonomy governance
Preferred skills
AI search/answer engine optimization, research platform proficiency, accessibility certification, academic medical center background
Technologies
Sitecore XM Cloud, UserTesting, dScout, Optimal Workshop, Treejack, schema.org, Coveo, Google Vertex
Responsibilities
Design and govern IA frameworks across all digital properties; run generative and evaluative studies (card sorting, tree testing, A/B testing); structure content for machine consumption and AI answer engines; direct implementation partner and agency resources; resolve contested design decisions with usability data; define and report experience KPIs.
Seniority
Manager, hands-on IC with team leadership
