Marketing Manager - Discover Card Products (Hybrid)
Core
Drive acquisition marketing strategy for Discover card products by curating acquisition experiences and translating audience insights into marketing optimizations.
Role type
Senior IC product marketing manager (credit cards)
Builds
National-scale multi-channel marketing campaigns and acquisition journeys for credit card products
Domain
Financial services / Credit cards
Deliverable
product features
Required skills
Multi-channel digital marketing, product marketing, marketing test frameworks, optimization strategy, creative briefs, cross-functional collaboration, data-driven strategy
Preferred skills
Financial services marketing experience, matrixed environment navigation, autonomous operation
Technologies
Email, site, in-app messaging
Responsibilities
Oversee development and execution of integrated, multi-channel marketing campaigns; Synthesize consumer research insights and competitive landscape to identify strategic recommendations; Partner with business analyst teams to adjust marketing/testing strategies; Translate business intent for partner teams; Collaborate with cross-functional teams to drive product consideration and conversion; Build and scale marketing tactics to drive lifts in conversion metrics
Seniority
Manager, hands-on IC