Director Global Product Management & Upstream Marketing
Core
Define and drive global portfolio strategy, lifecycle management, and entry/value-segment strategy for hemodialysis products in price-sensitive markets.
Role type
Director, Global Product Management & Upstream Marketing
Builds
Global portfolio strategy, lifecycle management, and market entry plans for medical devices
Domain
Healthcare / Medical Devices / Hemodialysis
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
global portfolio strategy, lifecycle management, value-segment strategy, cost/margin optimization, RFP preparation, competitive analysis, cross-functional leadership, regulatory compliance, market entry strategy
Preferred skills
MBA or advanced degree in Marketing/Strategy, digital marketing, marketing automation, project management tools
Technologies
marketing automation tools, project management tools
Responsibilities
Define global portfolio strategy including lifecycle management and rationalization; Lead entry and value-segment strategy for price-sensitive markets; Manage portfolio trade-offs to balance growth, profitability, and complexity; Identify initiatives to improve cost, margin, and portfolio efficiency; Align with value streams and senior leadership on portfolio priorities; Partner with regional teams on pricing, tenders, and market-specific strategies; Develop response strategies against low-cost competitors; Support countries in RFP preparation and execution; Provide structured product and portfolio training; Engage senior leadership on portfolio performance and risks; Ensure compliance with regulatory requirements and internal SOPs
Seniority
Director, strategic leadership